EGADS is excited to announce the appointment of Lisa Waterfield as Business Development Consultant.
Waterfield, a former EGADS team member prior to its sale, and was instrumental in the expansion of EGADS specialty fabrication division including casino renovation and thematic environments.
Within her role at EGADS she will be charged with providing casino operators and marketing teams with more thoughtful comprehensive solutions. She will focus on casino slot merchandising and improving the player experience through immersive bonus environment solutions. Waterfield’s experience in casino gaming and sports betting proves a broad knowledge base for cost effective solutions to enhance these environments.
Commenting on her new role she added: “I’ve spent the past 3 years of my career as a sales consultant working with companies like Gamblit, FSB, ISI Sports and MH Gift, and I’m excited to be adding EGADS to my portfolio of clients to expand business development and build sales momentum for EGADS continued growth”.
Waterfield’s career is hard to summarize as she has been pivotal to growth among top industry companies. Her experience includes senior sales roles with Acres Gaming, WMS, Aristocrat and EGADS, and others that further complement marketing teams, together with starting of her own sales consultancy business The LW Consulting LLC.
Jennifer Bell, VP of Design, Sales, & Marketing at EGADS, said: “As EGADS continues to grow it is imperative our customer facing team completely understand the solutions casinos need. Waterfield is sensitive to our vision in developing new ways to improve player experience through Immersive Environments, LED technology and impactful visual merchandising.”
Waterfield’s diving in and is just beginning to embark on this new role at G2E. Bell added “Lisa is one of the most passionate people I’ve ever worked with and look forward to collaborating and growing with her for years to come.”